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Hi, I'm Sol.

Beauty Art Director

About me:

I’m an Art Director and Graphic Designer with a specialization in Editorial. I worked in different companies developing art direction, branding, presentations, and other creative services.

What I do today:
I am completely immersed in the beauty world.
I talk skincare, I breathe fragrances, and I see makeup.
This is my principal language nowadays, and I’m passionate about how ingredients, colors, emotions, and textures meet graphic design and art direction in a cohesive, artistry, beautiful way.

I work at ésika communications team, specifically on the creation and strategic communication of developing new products from scratch. This role involves a lot of research, forecasting, and analysis, a sensitive understanding of how new launches will come alive, a successful teamwork between marketing, brand design, innovation, and strategic planning to create a sweet -yet bold and powerful- spot for this new product.

Extra mile:
I’ve been hosting Ladies, Wine & Design Lima, which is a space to mentorship and championing others’ work and start giving more visibility to female talent. The main idea is for us to impulse the creative industry to have more women in the leading roles, close the gender gap, and create a community where everyone can find what they are looking for.

Two years ago, I created Somos Muchas, a space for enterprising women, which promotes local design and empowers future generations of women by showing them that it is possible to become independent and have their own business.