I’m an Art Director and Graphic Designer with a specialization in Editorial and Beauty. I worked in different companies developing art direction, branding, strategy, and other creative services.
What I do today:
I lead the digital content, art, and production team at ésika, a sub brand of Belcorp, who is a multinational global leader in beauty and personal care.
I am responsible for the oversight of ésika’s holistic media, content, strategy, planning, including print media, end-to-end social media creative and copywriting across every touchpoint.
I am completely immersed in the beauty world. I talk skincare, I breathe fragrances, and I see makeup. This is my principal language nowadays, and I’m passionate about how ingredients, colors, emotions, and textures meet graphic design and art direction in a cohesive, artistry, beautiful way